Just the Cheese is an online health-food store with a variety of snacks, bars, and bites. It’s made in David Scharfman’s family-owned cheese factory in Reeseville, Wisconsin. All their cheese is handmade with 100% real Wisconsin cheese.
In this article, WCnetworth will look at what Just the Cheese net worth in 2023, including an analysis of the company’s finances and business model.
What is Just the Cheese Net Worth and Salary in 2023?
As of February 2023, Just the Cheese boasts an impressive net worth of $10 million, with annual revenue reaching $4 million.
This remarkable growth can be attributed to the company’s expansion into retail stores such as Target and Walmart, as well as its strong online presence through Amazon and its official website, JustTheCheese.com.
Just the Cheese’s Overview
The history of Just the Cheese is a story of innovation and perseverance. The brand’s roots can be traced back to the family-run cheese factory in rural Wisconsin that produced a variety of cheese products.
In the 1980s, a worker at the factory had the idea to turn the leftover bits of cheese into a crunchy snack. The snack quickly became a local favorite and the factory started selling it under the brand name Just the Cheese.
In the early days, Just the Cheese was only sold locally, but the demand for the snack grew rapidly.
The company started expanding its product line to include different flavors and varieties of crunchy cheese snacks, and eventually, it began selling its products in grocery stores across the country. Despite facing challenges such as competition from other snack brands, Just the Cheese continued to innovate and create new products.
Just the Cheese has experienced significant growth and development since its inception. The company was founded by the Scharfman family in 1991, who owned and operated the Specialty Cheese Company in Reeseville, Wisconsin.
The idea for Just the Cheese was born when young David Scharfman asked his father, a proud Wisconsin cheesemaker, if he could create a cheese snack that resembled the crispy edges of a grilled cheese sandwich.
Years later, in 2017, David and his wife Connie came across baked cheese crisps in a grocery store and decided they could create a better version of the snack.
After convincing his father to give the idea another shot, David quit his job in consulting, moved back to Wisconsin, and together with Connie, relaunched Just the Cheese.
The company’s innovative cheese snack bars, made with 100% real Wisconsin cheese, quickly gained popularity, especially during the Atkins diet craze.
Although the brand briefly faded away when the craze died down, it found new life and success in 2022 when it was purchased by John B. Sanfilippo & Son Inc., a company with a long history of producing nuts and snacks.
Today, Just the Cheese is still made in the family-owned cheese factory in Reeseville, Wisconsin, with the help of dozens of dedicated cheesemakers who ensure each batch meets the highest standards of quality.
Why is Just the Cheese Famous?
Just the Cheese gained its fame for being a unique, delicious, and keto-friendly snack made from 100% real Wisconsin cheese.
Although the brand briefly faded away, it was later revived by David and his wife Connie, who believed they could create a superior baked cheese crisp product.
Today, Just the Cheese is handcrafted in their family-owned cheese factory in Reeseville, Wisconsin, and has garnered attention for its appearance on Shark Tank in Season 11, Episode 19. Despite not striking a deal with the Sharks, the brand continued to thrive and was eventually purchased by John B. Sanfilippo & Son Inc., a company with a long history of producing nuts and snacks, in late 2022.
Furthermore, the brand’s commitment to using only the finest quality Wisconsin cheese and maintaining a close-knit, family-oriented work environment has contributed to its reputation for delivering a consistently delicious and satisfying product.
FAQs about Just the Cheese
What flavors do Just the Cheese snacks come in?
Just the Cheese snacks come in a variety of flavors, including Original, Grilled Cheese, Jalapeno, White Cheddar, and more.
Where can buy Just the Cheese snacks?
Just the Cheese snacks are sold in many grocery stores across the country, as well as online through the brand’s website and other retailers.
Can Just the Cheese snacks be used in cooking?
Just the Cheese snacks can be used in cooking to add a crispy, cheesy element to dishes. They can be crumbled on top of salads or soups, used as a crust for chicken or fish, or added to omelets for extra flavor.
Is Just the Cheese a sustainable brand?
Just the Cheese is committed to using grass-fed dairy and sustainable practices in its manufacturing process. They also prioritize environmentally friendly packaging, using recyclable and biodegradable materials whenever possible.
Just the Cheese is a family-owned business that has seen success in the snack food industry. Through its commitment to high-quality ingredients and unique products, Just the Cheese has carved out a niche for itself and become a leader in the snack food industry.
If you’re looking for a delicious and healthy snack, look no further than Just the Cheese – order your favorite flavor today and taste the difference!